J.J. Starbuck is an American crime drama series that aired on NBC from September 1987 to June 1988. The series follows cornpone-spouting Jerome Jeremiah "J.J." Starbuck, a billionaire Texan who wears ten-gallon hats, cowboy boots and fancy western shirts. He drives a flashy limousine with steer horns on the hood and a horn that plays "The Eyes of Texas," and spouts a steady stream of folksy homilies.