Nut, an ambitious artist who is responsible for the mixed art 'Loveless Society', comes into contact with Guy, a shrewd and flirtatious photographer, when both of them are assigned to compete in the 'BAD Award' competition alongside Mick, a deep thinking art-director, and Sa, a dreamy photographer. The friends are about to face a tough time under Guy's leadership, as his attempts to get into Nut's heart affect his approach to their ongoing situations. This chaotic relationship brings them to a crossroads in the way of life, work and love. A way that is not as easy as they thought it would be in a real society of love.