Pink Ribbons, Inc.
Pink Ribbons, Inc.

Storyline

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
    Released
    9/11/2011
    Runtime
    1h 37min
    Director
    Budget
    $900,000
    Revenue
    $25,000
    Genre
    Status
    Released
    Language
    English
    Production
    ONF | NFB
Cast
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